Marketing Manager
Date: May 30, 2023
Location: Woodbridge, ON, CA, L4H 3G9
Company: Jeld-Wen Inc.
JELD-WEN is currently seeking a Marketing Manager to join our growing team.
We seek a highly motivated, talented, and bilingual Marketing Manager to champion our marketing efforts across all channels while skillfully managing complex cross-channel projects in collaboration with a mix of in-house and outsourced teams. Your outstanding communication and range of project management skills will be instrumental in supporting the future success of our company.
Project Management
- Develop, manage, and optimize omnichannel marketing strategies, ensuring consistency across all channels, including retail, direct, dealer, and consumer
- Demonstrate expertise in managing a diverse range of projects across digital and traditional channels simultaneously using popular frameworks like SCRUM and Agile
- Collaborate and support cross-functional projects for seamless execution and alignment of strategies and objectives
- Continuously monitor and optimize department projects, ensuring alignment of internal and external stakeholders, adherence to scope, timely delivery, and budget compliance using project management software
- Manage special projects as appropriate and requested
Performance Analysis & Continuous Improvement
- Monitor and optimize performance using data-driven insights and customer feedback
- Produce regular post-mortem and ROI reports for campaigns, detailing tactics, execution, and results
- Implement continuous improvement using popular frameworks like DMAIC
- Seek innovation and growth opportunities by experimenting with new marketing tools, techniques, and analytics
Communications
- Excellent bilingual communication (written and verbal) with strong attention to detail
- Demonstrated passion for creating engaging bilingual marketing and corporate communications, ensuring on-brand messaging
- Understand and apply SEO best practices for content optimization
- Ensure bilingual and CASL requirements are met across all channels
Retail Experience
- Collaborate with manufacturing, vendors, and retailer partners to manage end-to-end projects, e.g., concept development, packaging format/design, consumer research, product improvements, and go-to-market presentations
- Experience with e-commerce, customer journeys, user engagement, and omnichannel personalization preferred
Training & Development
- Develop and manage LMS modules and platforms, collaborating with internal and external partners on training materials for online and offline events
Vendor Management
- Oversee vendor sourcing, management, quoting, expediting, and quality control
Event Marketing
- Plan and execute marketing strategies for company events, tradeshows, and conferences
- Coordinate event logistics, promotional materials, and on-site marketing efforts
Requirements:
- 5+ years of agile project management experience, managing multiple projects simultaneously
- Project management training or certification (e.g., PMP, Scrum Master)
- Proven omnichannel marketing expertise
- Excellent bilingual communication, copywriting, and presentation skills in English and French
- Retail marketing experience in both digital and traditional channels
- Ability to work effectively with in-house and outsourced teams
- Detail-oriented, analytical, self-motivated, and patient with a friendly demeanour
#LI-HS1
Who We Are
Headquartered in Charlotte, NC, JELD-WEN is a leading global manufacturer of high-performance interior and exterior building products, offering one of the broadest selections of windows, interior and exterior doors, and wall systems. JELD-WEN delivers a differentiated customer experience, providing construction professionals with durable, energy-efficient products and labor-saving services that help them maximize productivity and create beautiful, secure spaces for all to enjoy. The JELD-WEN team is driven by innovation and committed to creating safe, sustainable environments for customers, associates, and local communities. The JELD-WEN family of brands includes JELD-WEN® worldwide; LaCantina™ and VPI™ in North America; Swedoor® and DANA® in Europe; and Corinthian®, Stegbar®, and Breezway® in Australia.
In 2022, Newsweek named JELD-WEN as one of America’s Most Trustworthy Companies.
What We Offer
Investing in People is one of our Core Values, we strive to attract & retain great people! As such, JELD-WEN offers competitive compensation & benefits packages. As a global organization, specific benefits may vary, however typically including medical & dental, retirement program, etc.
JELD-WEN is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, gender identity, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.
JELD-WEN does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.