Marketing Communications Specialist/Content Creator

OUR COMPANY

JELD-WEN (NYSE:JELD), founded in 1960, is one of the world’s largest door and window manufacturers, with more than 22,000 employees operating in 24 countries globally. Headquartered in Charlotte, North Carolina, JELD-WEN designs, produces and distributes an extensive range of interior and exterior doors, wood, vinyl and aluminium windows and related products for use in the new construction and repair and remodelling of residential homes and non-residential buildings. 
Our products and services afford us the opportunity to enter peoples’ workplaces, homes and daily lives. With this privilege comes great responsibility to ensure that the products we deliver are reliable and enrich the places and lives that they touch. We bring beauty and security to the spaces that touch our lives.

We act with integrity, invest in people, inspire through innovation, deliver on our promises and improve every day. We are seeking talented individuals who share this purpose and values and want to excel in their field of expertise. We offer excellent benefits, a collaborative environment in which to apply your talent and a dynamic and growing company, with exceptional career progression opportunities.

Reporting to the Senior Digital Marketing Manager, the Marketing Specialist/ Content Creator is a core member of the marketing team. The successful candidate is responsible for creating engaging content across various marketing channels, e.g., print, websites, presentations, landing pages, lookbooks, short videos, banners and display ads, email marketing, and all major social media channels (Instagram, Facebook, TikTok, LinkedIn, Twitter, YouTube).

Responsibilities include (but are not limited to):

• Under the direction of the Senior Digital Marketing Manager, develop, lead, and implement an ambitious social media and content strategy, calendar, budget, and marketing plan with measurable KPIs

• Collaborate across departments and with customers, partners, and subject matter experts to create, deploy and optimize engaging content for various traditional and digital marketing channels, such as motion graphics, videos, banner/display ads, infographics, podcasts/webinars, contests, and blogs

• Conduct research on topics related to the company's products or services to help identify new trends or opportunities for growth

• Ensure communications are two-way conversations between JELD-WEN of Canada and its audiences and respect JELD-WEN's policies and branding guidelines

• Ability to support tradeshows and events (digital and in-person)

• Stay updated on industry trends and recommend adjustments to content strategy as needed

• Support additional activities as required

Qualifications and competencies:

• 3+ years of experience in various content creation across mediums (graphics, video, podcasts, etc.)

• Extremely strong copywriting and communication skills in English (bi-lingual French is a strong asset)

• Someone that keeps up with trends and has a passion for creating, deploying, measuring, and optimizing meaningful and engaging content, e.g., SEO, SEA, social media, and AODA best practices

• Demonstrated ability to make data-driven decisions to adjust our communications strategy to better align with KPIs

• Self-motivated and effective in working in a fast-paced environment

• Portfolio of your work

Software knowledge:

• Expert in Adobe Creative Suite products (wireframing engagement, editing images, mocking up ideas), Canva, etc.

• Expert using content and asset management software

• Strong knowledge of project management software following agile/SCRUM methodologies

• Expert using Microsoft Office

• Expert using social media management and marketing automation tools

• Experience using SAP (purchasing) is an asset

Preference is given to those that have:

• Bachelor's Degree required or equivalent work experience

• Window and door experience is a strong asset

• Proven experience building engaging social media channels

Currently, the role is remote, but the expectation is to return to work 3-5 days a week in April (near Pearson airport).

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JELD-WEN is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, gender identity, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.

Unless explicitly requested or approached by JELD-WEN, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services