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Marketing Communications Specialist

Date: Sep 8, 2022

Location: Woodbridge, ON, CA, L4H 3G9

Company: Jeld-Wen Inc.

OUR COMPANY

JELD-WEN (NYSE:JELD), founded in 1960, is one of the world’s largest door and window manufacturers, with more than 22,000 employees operating in 24 countries globally. Headquartered in Charlotte, North Carolina, JELD-WEN designs, produces and distributes an extensive range of interior and exterior doors, wood, vinyl and aluminium windows and related products for use in the new construction and repair and remodelling of residential homes and non-residential buildings. 
Our products and services afford us the opportunity to enter peoples’ workplaces, homes and daily lives. With this privilege comes great responsibility to ensure that the products we deliver are reliable and enrich the places and lives that they touch. We bring beauty and security to the spaces that touch our lives.

We act with integrity, invest in people, inspire through innovation, deliver on our promises and improve every day. We are seeking talented individuals who share this purpose and values and want to excel in their field of expertise. We offer excellent benefits, a collaborative environment in which to apply your talent and a dynamic and growing company, with exceptional career progression opportunities.

Reporting to the Senior Digital Marketing Manager, the Marketing Communications Specialist is a core member of the marketing team. The successful candidate is responsible for creating engaging content across various platforms, including websites, press releases, presentations, blogs, short videos, banners and display ads (e.g. Google Ads), email marketing, and all major social media channels (Instagram, Facebook, TikTok, LinkedIn, Twitter, YouTube).

 

Responsibilities include (but are not limited to):

  • Under the direction of the Senior Digital Marketing Manager, develop, lead, and implement an ambitious social media and communications strategy, calendar, budget, and marcom plan with measurable KPIs
  • Work with stakeholders to gather requirements and coordinate the creation, deployment, measurement, and optimization of engaging content (copy and visuals) for various channels, such as products, ads, blogs, digital and in-person events, and podcasts (topic ideas, guests, talking points, and supporting social media and digital advertising)
  • Coordinate with media (interviews, webinars, podcasts, press releases)
  • Ensure communications are two-way conversations between JELD-WEN and its audiences while replies and posts are accurate and respect JELD-WEN's policies and branding guidelines
  • Ability to support tradeshows and events (digital and in-person)
  • Support additional activities as required

 

Qualifications and competencies:

  • Extremely strong copywriting and communication skills in English (Bi-lingual French is a strong asset)
  • Someone highly detailed and talented in comprehending and presenting complex information quickly and effectively with a keen ability to make data-driven decisions to adjust our communications strategy to better align with KPIs
  • Expert in analyzing and optimizing search and social media campaigns and engagement effectiveness and translating this into actionable optimization initiatives
  • Demonstrated expertise in managing multiple projects with little direction
  • Someone that keeps up with trends and has a passion for creating, deploying, measuring, and optimizing meaningful and engaging content
  • Highly skilled in creating engaging keyword-optimized content for SEO/SEM
  • Knowledge of SEM, website, social media, and AODA best practices

 

Software knowledge:

  • Expert in project management software following agile/SCRUM methodologies
  • Expert using Microsoft Office
  • Expert using social media management and marketing automation tools
  • Expert using content and asset management software (creating blog and web pages, email marketing, adding metadata)
  • Preference is given to those who are design savvy using Canva or Adobe Creative Suite products (wireframing engagement, editing images, mocking up ideas)
  • Experience using SAP (purchasing), Microsoft Teams and Yammer is an asset

 

Preference is given to those that have:

  • Bachelor's Degree required or equivalent work experience (3+ years) in marketing, copywriting, journalism, and/or PR (with a portfolio of past work)
  • Window and door experience is a strong asset
  • Proven experience building engaged social media channels

 

Currently, the role is remote, but the expectation is to return to work 3-4 days a week in April (near Pearson airport)

 

#LI-HS1

JELD-WEN is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, gender identity, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.

Unless explicitly requested or approached by JELD-WEN, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services