Manager, Marketing - Brand

JELD-WEN is currently seeking a Manager, Marketing - Brand to join our growing team.

THE ROLE

The Marketing Manager is an integral part of JELD-WEN who will champion the LaCantina Doors and VPI Windows subsidiary brands through recommendation and execution of initiatives in support of business needs, working with internal and external partners to drive growth, and evaluate performance of ongoing activities. This marketing team member will be responsible for driving traceable demand in the form of prospect conversion and lead generation. 

Daily responsibilities consist of helping to implement brand strategy that aligns with JELD-WEN’s subsidiary brands,  mainly LaCantina Doors and VPI Windows. This role will coordinate and develop outbound campaigns, including paid media, digital programs, email nurture campaigns, social media, and other content management. Project manage campaign activity with internal and external partners to deliver on time, on budget, and on target results that support LaCantina and VPI Windows business and marketing goals.  

Principle Duties and Responsibilities

• Support development of outbound marketing initiatives, campaign planning, and report out on key performance indicators (metrics and targets) 
• Create unique, differentiated marketing campaigns that consider target audience, key message, and demand generation while staying on brand. 
  • Collaborate with key stakeholders to segment and target prospect audiences 
  • Create appropriate messaging and content deliverables, ensuring alignment to prospect decision process 
• Ensure timely and accurate execution of outbound and inbound marketing campaigns for LaCantina Doors and VPI Windows
  • Coordinate marketing plan delivery with agencies, internal creative services team, and media partners – project definition, management, and execution
  • Guide paid media execution and optimization efforts for LaCantina and VPI Windows 
  • Manage content calendar - work with internal creative team, external contributors, and other key stakeholders to lead approval process of assets, and ensure ongoing utilization of assets in appropriate vehicles (paid ad activity, organic, etc.) 
  • Ensure brand standards compliance across assets and tactics 
  • Manage timelines, schedules, and budget
  • Develop and implement inbound nurture content to track and measure lead conversions in the lead journey
  • Coordinate website UI enhancements for new and updated digital content integration
  • Assist with new product introduction planning and go-to-market commercialization efforts
• Manage key performance indicators to monitor campaign performance and make necessary improvements/adjustments 
  • Pull and aggregate marketing-driven data to provide digital marketing KPIs and create and present out on Monthly Operating Review meetings.  
  • Review performance and KPIs against plan – articulate results and recommend optimizations 
• Serve as LaCantina Doors and VPI Windows Brand Champion.  
  • Lead all LaCantina and VPI brand marketing initiatives and campaigns  
  • Owner of LaCantina Doors and VPI Windows brand creative approvals to ensure both visual and voice/tone adherence to brand guidelines  
  • Ensure paid media spend and activity for LaCantina and VPI subsidiaries leverages scale and best practices of JELD-WEN  
  • Align with key marketing functions (Channel Marketing, Digital, etc.) to ensure brand integration into broader marketing programs and initiatives  
  • Manage junior associate(s) to ensure accuracy, consistency and timeliness of expected work product
• Some travel may be required, up to 10%.

Knowledge, Skills, Abilities

• Proficiency in Microsoft Word, PowerPoint and Excel 
• A pragmatic, energetic, self-starting and highly motivated achiever 
• Excellent interpersonal skills, highly ethical in their interactions 
• Proven project manager with strong oral and written communication skills 
• Ability to persevere when faced with obstacles 
• Able to build and cultivate superior relationships with internal and external contacts 
• Detail oriented, organized and self-assured 
• Strong listening skills 
• Ability to think creatively 
• Ability to set and meet deadlines 

Education and Experience

• Minimum 4-year degree in marketing, business or related field
• A minimum of 3 years of experience in position with similar responsibilities  
• Experience in development, implementation and successful execution of plans to generate new business in targeted market segments  
• Experience in digital marketing  
• Preferred experience with Salesforce, Salesforce Marketing Cloud, Datorama, and Google Analytics   
• Experience developing and executing lead generation programs  
• Experience utilizing project management tools 

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About JELD-WEN Holding, Inc. 

JELD-WEN is a leading global designer, manufacturer and distributor of high-performance interior and exterior doors, windows, and related building products serving the new construction and repair and remodeling sectors. Headquartered in Charlotte, N.C., the company operates facilities in 16 countries in North America and Europe and employs approximately 18,000 people. Since 1960, the JELD-WEN team has been committed to making quality products that create safe and sustainable environments for customers, associates and local communities. The JELD-WEN family of brands includes JELD-WEN® worldwide; LaCantina™ and VPI™ in North America; and Swedoor® and DANA® in Europe. For more information, visit jeld-wen.com.

In 2022, Newsweek named JELD-WEN as one of America’s Most Trustworthy Companies.

What We Offer

Investing in People is one of our Core Values, we strive to attract & retain great people! As such, JELD-WEN offers competitive compensation & benefits packages. As a global organization, specific benefits may vary, however typically including medical & dental, generous leave policies, retirement program, etc.

JELD-WEN is an equal employment opportunity employer and does not tolerate discrimination, harassment, and/or retaliation based on individuals’ physical traits, beliefs, and/or other characteristics that are protected under applicable laws.

JELD-WEN does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.