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Salesforce Marketing Specialist

Date: Sep 18, 2021

Location: Hamburg, DE, 22303

Company: Jeld-Wen Inc.

OUR COMPANY

JELD-WEN (NYSE:JELD), founded in 1960, is one of the world’s largest door and window manufacturers, with more than 22,000 employees operating in 24 countries globally. Headquartered in Charlotte, North Carolina, JELD-WEN designs, produces and distributes an extensive range of interior and exterior doors, wood, vinyl and aluminium windows and related products for use in the new construction and repair and remodelling of residential homes and non-residential buildings. 
Our products and services afford us the opportunity to enter peoples’ workplaces, homes and daily lives. With this privilege comes great responsibility to ensure that the products we deliver are reliable and enrich the places and lives that they touch. We bring beauty and security to the spaces that touch our lives.

We act with integrity, invest in people, inspire through innovation, deliver on our promises and improve every day. We are seeking talented individuals who share this purpose and values and want to excel in their field of expertise. We offer excellent benefits, a collaborative environment in which to apply your talent and a dynamic and growing company, with exceptional career progression opportunities

 

Role Summary

JELD-WEN is looking for a marketing automation specialist to enable better customer interactions and journeys across JELD-WEN Europe’s digital touchpoints using the Salesforce Marketing Cloud suite of tools to track user journeys across multiple websites, make improvements, implement automated routines and grow lead generation.

 

The ideal candidate would have  prior knowledge of Salesforce, knows how to build complex customer journeys through marketing cloud, is results and data driven and is willing to take on a new challenge to help educate an organisation in the use of these powerful tools.

 

Key Contacts

Key 

  • Digital Operations Manager, Europe
  • European CRM Team
  • European Digital Team
  • Marketing Managers for JELD-WEN Europe brands

 

Critical Performance Objectives

  • Growing site traffic for the Jeld-Wen Europe brand websites
  • Lead generation to our retail and trade network and direct to JELD-WEN
  • Grow and refine email marketing, marketing automation and user journey planning for all the central European brands

 

Key Accountabilities

  • Use Salesforce Marketing Cloud to create new email templates following company guidelines and lead best practice email techniques to improve engagement and click thru rates.
  • Use Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back.
  • Use Salesforce Marketing Cloud to create SMS campaigns and app push notifications.
  • Improve and analyse analytics of campaigns to make future recommendations.
  • Provide support and a point of escalation for Marketing Team using Marketing Cloud.
  • Assist in training of new users, and growing both awareness of Salesforce as well as skills across the organization.
  • Work independently with members of the user/analysis community to define, input and document requirements as well as process mapping documents.
  • Mapping customer journeys across the CRM using Salesforce Marketing Cloud (SFMC), you will build campaigns in collaboration with regional marketing teams
  • Develop key automations which drive customer journeys based on behavioural segmentation and trigger-based user actions

 

Behavioural Competencies

  • Confident communicator
  • Excellent at planning and prioritisation management
  • Attention to detail
  • Team player

 

Experience / Knowledge

  • 4+ years working in a digital marketing role
  • Excellent knowledge of Marketing Automation and Email Marketing
  • Preferable, but not essential, experience of Salesforce and/or Salesforce Marketing Cloud
  • Applied knowledge of Web Content Management Systems
  • Knowledge of Google Analytics and or similar tracking systems

 

Education / Qualifications

  • Relevant digital accreditations, college or degree level
  • Any Salesforce accreditations highly desirable

 

Language Skills

  • Must be confident writing and speaking English
  • Second language of French, German or Danish favorable but not essential

 

The position can be filled all over Germany, in the UK and in France.

 

#LI-SK1

 

JELD-WEN is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, gender identity, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.

Unless explicitly requested or approached by JELD-WEN, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services