Consumer Insights Manager

JELD-WEN is currently seeking a Consumer Insights Manager to join our growing team. 

THE ROLE

We're seeking a passionate and analytical Consumer Insights Manager who will lead our Market Research and Consumer Insights efforts. This role will play a critical role in identifying market opportunities that align with our business and product development objectives, uncovering key market insights that influence our growth strategies that will drive success in the future. The ideal candidate will manage all external market data sources and external partnerships.  They will need to develop tools in order to analyze the market opportunities and collaborate with internal stakeholders to lead custom research initiatives.
 

Key Responsibilities

• Lead and manage all aspects of Market Research and Consumer Insights for North America.

• Oversee all external market data and reporting, ensuring accurate and actionable insights.

• Collaborate with outside agency partners to analyze data sets, provide feedback, and develop custom reports tailored to our business needs.

• Analyze industry data to extract key market insights and determine their impact on our strategies.

• Partner with leadership across departments to identify where we need access to better market insights and trends.

• Manage the consumer insights and research budget effectively.

• Lead cross-functional teams in creating and quoting custom marketing research.

• Share consumer insights and research findings to educate and empower internal teams.

• Collect, analyze, and interpret consumer data from various sources such as surveys, interviews, focus groups, and social media platforms.

• Identify patterns, trends, and correlations in consumer behavior to help drive strategic decision-making.

• Collaborate with marketing, product development, and sales teams to provide data-driven insights that support the development of effective marketing and sales strategies.

• Conduct thorough market research to identify market opportunities, competitive trends, and potential customer segments.

• Generate reports, presentations, and dashboards to effectively communicate key findings and recommendations to stakeholders at various levels of the organization.

• Stay up-to-date with industry trends, competitors, and emerging technologies to suggest innovative approaches to consumer insights.

• Develop and maintain a comprehensive knowledge of the organization's products and services to accurately analyze consumer feedback and preferences.

• Assist in the development and implementation of consumer surveys and other data collection methods to gather actionable insights.

• Continuously monitor, track, and evaluate marketing and sales campaigns to measure their impact on consumer behavior and make data-driven recommendations for improvement.

Qualifications

• 3-5 years of experience in marketing research or a related field.

• Bachelor’s degree in business, statistics, or a related discipline.

• Strong understanding of Consumer Marketing Principles and strategies.

• Excellent written, presentation, and verbal communication skills.

• Proven ability to collaborate effectively with cross-functional teams.

• Analytical mindset with expertise in gathering and interpreting market and customer data.

• Proficient in market research techniques and competitive analysis.

• Experience with digital consumer engagement and research tools and platforms.

• Ability to thrive in a fast-paced, deadline-driven environment.

Why Join Us?

At JELD-WEN, you'll have the opportunity to make a significant impact by shaping our consumer insights strategy and driving innovation. We offer a collaborative environment where your contributions are valued and recognized. If you're ready to take the next step in your career and lead with insight, we'd love to hear from you.

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About JELD-WEN Holding, Inc. 

JELD-WEN Holding, Inc. (NYSE: JELD) is a leading global designer, manufacturer and distributor of high-performance interior and exterior doors, windows and related building products serving the new construction and repair and remodeling sectors. Based in Charlotte, North Carolina, the company operates across North America and Europe. Our associates are dedicated to bringing beauty and security to the spaces that touch our lives through our market-leading product brands across the world. The JELD-WEN family of brands includes JELD-WEN® worldwide, LaCantina® and VPI™ in North America, and Swedoor® and DANA® in Europe. For more information, visit corporate.JELD-WEN.com or follow LinkedIn.

JELD-WEN has been named by Forbes as one of ‘America’s Best Employers’ and by Newsweek as one of the ‘World’s Most Trustworthy Companies’. 

What We Offer

Investing in People is one of our Core Values, we strive to attract & retain great people! As such, JELD-WEN offers competitive compensation & benefits packages. As a global organization, specific benefits may vary, however typically including medical & dental, generous leave policies, retirement program, etc.

JELD-WEN is an equal employment opportunity employer and does not tolerate discrimination, harassment, and/or retaliation based on individuals’ physical traits, beliefs, and/or other characteristics that are protected under applicable laws.

JELD-WEN does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.