Share this Job

Channel Marketing Manager

Date: Sep 22, 2021

Location: Charlotte, NC, US, 28273 NC, US ME, US FL, US LA, US NH, US OK, US VT, US NY, US CO, US WV, US ND, US PA, US MA, US IN, US SD, US RI, US CT, US ID, US VA, US AL, US MD, US Washington, DC, US DE, US MN, US TX, US AR, US NV, US KY, US NM, US NJ, US AK, US GA, US TN, US IA, US WA, US OH, US SC, US AZ, US MO, US WI, US CA, US UT, US OR, US NE, US MI, US WY, US IL, US MS, US

Company: Jeld-Wen Inc.

OUR COMPANY

JELD-WEN (NYSE:JELD), founded in 1960, is one of the world’s largest door and window manufacturers, with more than 22,000 employees operating in 24 countries globally. Headquartered in Charlotte, North Carolina, JELD-WEN designs, produces and distributes an extensive range of interior and exterior doors, wood, vinyl and aluminium windows and related products for use in the new construction and repair and remodelling of residential homes and non-residential buildings. 
Our products and services afford us the opportunity to enter peoples’ workplaces, homes and daily lives. With this privilege comes great responsibility to ensure that the products we deliver are reliable and enrich the places and lives that they touch. We bring beauty and security to the spaces that touch our lives.

We act with integrity, invest in people, inspire through innovation, deliver on our promises and improve every day. We are seeking talented individuals who share this purpose and values and want to excel in their field of expertise. We offer excellent benefits, a collaborative environment in which to apply your talent and a dynamic and growing company, with exceptional career progression opportunities.

The Channel Marketing Manager is responsible for developing the channel strategy and to drive increased volume and share gains within the traditional channel. The scope of this role includes strategic planning, program development and oversight/implementation of all marketing programs and ensuring channel sell-through of key product launches.  In addition, the Channel Marketing Manager will need to understand the needs of key influences like Builders and Architects and help to develop tools and programs to meet their specific needs.

 

Principle Duties and Responsibilities

 

  • Develop creative channel/customer strategy then translate and execute strategy into plans, projects, and programs in collaboration with management and sales that attract customers and succeed over the competition to win business.  
  • Constantly evolve identify and understand needs of key influencers/personas (consumers, contractors, builders and architects) and develop tools and programs that make it easier to do business and drive results 
  • Work with internal teams to identify, develop and implement training plans and programs.  
  • Ensure success of annual channel plans by directing and coordinating product roll-outs, projects and programs.  
  • Monitor and compile competitive activity including new product introductions, promotions and designer incentives.  
  • Identify promotion needs, develop and implement quarterly promotional plan and coordinate brand activities in the channel.  
  • Work with internal teams to develop meaningful designer incentive programs that build brand loyalty, create brand advocates and drive sales.  
  • Identify, develop and implement strategic store display plan in in collaboration with management.  
  • Maintain strong vendor relations and manage resources and projects
  • Support sales team in negotiation of annual programs and preparation for line review, business meetings and marketing updates.  
  • Support public relations opportunities for national exposure for our products in partnership with customers, including TV, magazine and on-line opportunities. 
  • Understand emerging trends and competitive landscape and share insights with commercialization teams
  • Create goals and measurement plans to gauge success of marketing initiatives and ensure appropriate investment is profitable
  • Travel required 25%

 

Knowledge, Skills, Abilities

 

  • Proficient computer skills required including Microsoft Office Suite.  
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.  
  • Ability to think strategically with supporting analytical skills.  
  • Excellent interpersonal and communication skills with the ability to interact with all levels of the organization. 

 

Education and Experience

 

  • Bachelor’s degree in marketing, finance, business administration or related field.  
  • Master’s degree in marketing, finance, business administration or related field, is preferred. 
  • 7 years channel marketing and sales negotiation work experience. 
  • High competency in project and stakeholder management.
  • Building products and manufacturing industry a plus.
  • Knowledge in retail, homebuilder, dealer and contractors an advantage.
  • Experience in B2B, B2C and end to end marketing, preferred.

JELD-WEN is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, gender identity, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.

Unless explicitly requested or approached by JELD-WEN, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services


Nearest Major Market: Charlotte